Sealed Hour Seven tart cherry magnesium drink pouch

How to store Hour Seven and keep the pouch in good condition

The short answer: keep Hour Seven sealed in a cool, dry place away from direct sunlight and out of reach of children. Use a clean, dry scoop, remove powder from the closure and seal the pouch fully after each serving. Follow the current pouch directions and best-before information. This guide does not extend shelf life or replace the physical pack.

The current storage direction

The locked Hour Seven product information states: keep sealed in a cool, dry place away from direct sunlight and out of reach of children. Follow the pouch directions and best-before information.

Those words set the boundary for this guide. It does not invent a temperature range, humidity limit, refrigerator instruction, freezer instruction or extra period of use after opening.

Close the pouch in five checks

  1. Use a dry scoop. Make sure the scoop and your hands are clean and dry before they touch the powder or pouch opening.
  2. Keep the opening away from water and steam. Measure the powder before positioning the pouch near a filled cup.
  3. Clear the closure. Remove loose powder from the sealing track with a clean, dry method.
  4. Seal the full width. Press the closure shut from one end to the other and check that no section remains open.
  5. Return it to its storage place. Keep it cool, dry, away from direct sunlight and out of children's reach.

Keep the scoop dry

A scoop that has touched water, a prepared drink or a wet worktop should not be placed back into the powder. Clean it as appropriate, allow it to dry completely and use a dry scoop for the next serving.

Do not rinse a scoop and immediately return it to the pouch. Do not use a wet spoon as a substitute. This is practical handling guidance, not a claim about a particular shelf-life extension.

Keep the pouch away from splashes and steam

Open the pouch on a dry surface. Avoid holding the open pouch above a steaming cup, sink or wet bottle. Measure one level scoop, close the pouch, then complete the drink preparation.

The live guide to hot and cold preparation gives the verified preparation method.

Choose a suitable storage location

Sources

Storage check Suitable approach Avoid
Pouch closure Fully sealed after every use Leaving part of the track open
Moisture Dry shelf and dry handling Wet worktops, splashes and steam
Light Away from direct sunlight Windowsills or direct sun
Access Out of reach of children Low or accessible storage
Pack information Best-before and batch details remain readable Removing or covering traceability information

The phrase cool, dry place does not authorise this article to define an exact temperature or humidity threshold. Follow any more specific direction printed on the current pouch.

Keep the physical pack information

The best-before information and batch or lot details identify the product you hold. Keep them readable. If you contact Hour Seven about the powder or pouch, include the relevant pack details and photographs when requested.

An online article can become outdated. The current physical pack is the immediate source for the pouch in your possession, and the live product page provides current general information.

What this guide cannot promise

  • It does not extend the printed best-before date.
  • It does not establish a fixed period after opening.
  • It does not claim that refrigeration or freezing is suitable.
  • It does not provide a humidity or temperature threshold absent from the pack.
  • It does not guarantee that a damaged, wet or unsealed pouch remains suitable.

If the pouch or powder seems different

Do not rely on an article to decide whether a damaged or contaminated product is suitable. Stop using it and contact Hour Seven if:

  • the pouch arrives damaged, open or without readable traceability information;
  • the closure no longer seals;
  • water or another substance has entered the pouch;
  • the powder differs unexpectedly from the current product information;
  • the best-before information is missing or unclear.

Use the Hour Seven contact page and retain the pouch, batch details and clear photographs while the query is reviewed. Do not taste a product merely to investigate a concern.

Frequently asked questions

Should I refrigerate Hour Seven?

This guide does not add a refrigeration direction. Follow the current pouch, which states that the product should be kept sealed in a cool, dry place away from direct sunlight.

Can I freeze the powder?

This guide does not establish that freezing is suitable. Follow the storage directions on the current pack.

How long does Hour Seven last after opening?

Follow the best-before information and any after-opening direction on the current physical pouch. This article does not invent or extend an after-opening period.

What if the powder sticks to the scoop?

Use a clean, fully dry scoop and keep the pouch away from water and steam. If the powder or pouch condition concerns you, stop using it and contact Hour Seven with the pack details.

Can I transfer Hour Seven into another container?

The current product is supplied in a labelled pouch with directions, warnings, best-before and batch information. This guide does not recommend removing the product from that traceable packaging.

For more product-use guides, visit the Hour Seven Learning Hub.

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The drink behind the guides

One scoop, 200mg of magnesium as bisglycinate, no melatonin

If you want to try it, everything is below. Free UK delivery, a sleep mask with your first subscription delivery, and a money-back trial of up to 60 days.

4.7 / 5 from 144 verified reviews . Jump to customer reviews

Hour Seven™ Magnesium Sleep Drink

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“I used to wake around 3am and immediately start clock-watching.”
Margaret, a verified Hour Seven customer Margaret, Verified Buyer

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I fall asleep fine. It is staying asleep that I struggle with.

That is exactly what Hour Seven is built around. Most sleep products are aimed at the first thirty minutes of the night.

This one is made for the whole night. It is a magnesium drink taken at the same time every evening. Magnesium contributes to normal functioning of the nervous system and to the reduction of tiredness and fatigue.

I have tried magnesium before and felt nothing.

Check which type of magnesium you took. Most supermarket tablets use magnesium oxide, and comparatively little of it is absorbed. Chalky tablets are also easy to give up on.

Your body cannot make magnesium, so all of it has to come from what you eat. British men average 91% of the recommended intake and women 80%, and around one in eight adults falls below the level considered adequate at all, according to the National Diet and Nutrition Survey. Magnesium contributes to normal functioning of the nervous system and to the reduction of tiredness and fatigue.

Hour Seven uses 200mg of magnesium as bisglycinate. That is magnesium bound to glycine, which is gentler on the stomach and easier to keep taking as a drink. The type is printed on the back of every pack.

How many nights before I notice anything?

It varies, and it varies a lot. Some people say they notice something the first night, and for others it takes a few weeks. Your age, your routine and how much magnesium you were already getting all play a part.

What shifts an evening is repeating it, not any single night. Magnesium contributes to normal psychological function, to normal functioning of the nervous system and to the reduction of tiredness and fatigue. Give it two to three months of nightly use before you judge it.

The companion app plots your nights, so you get your own answer instead of ours.

Will it leave me groggy in the morning?

There is no melatonin and no sedative in the pouch. Nothing in Hour Seven works by sedating you.

It is 200mg of magnesium as bisglycinate with the NightSync™ blend. You drink it at the end of your evening, as the last step of a routine rather than as a sleeping pill.

Can I take it every night?

That is how it is meant to be used. One 7g scoop each evening at the same hour, night after night, because the routine is the product.

Two paid deliveries minimum, then skip, pause or cancel. Approved first-order trial refunds release the remaining minimum. Hour Seven is a food supplement, not a sedative.

What if Hour Seven is not for me?

One-time purchases have 60 days from delivery. For new subscriptions, the first-order trial ends 60 days after delivery or at the second successful payment, whichever comes first.

If you are not sleeping more deeply, contact help@hourseven.com before that deadline for a full refund. Opened and part-used pouches are included. An approved first-order trial refund releases the remaining minimum and cancels future payments. Claims submitted in time, earlier purchase terms and statutory rights are unaffected.

Someone here had your night

5 out of 5 stars

I stopped mentioning the 3am thing to people because there is nothing they can say. You just lie there doing sums.

Four weeks in, last week I woke twice, both times before midnight, both times went back off. My husband noticed before I did.

Rachel M., Mother of 3

5 out of 5 stars

I track everything, so I went in expecting nothing. First fortnight, nothing worth reporting.

Weeks three and four my deep sleep average went from 48 minutes to 71, and the week before my period stopped being the write-off it normally is. I have the graphs. That is the only reason I am still buying it.

Priya K., Pharmacologist

5 out of 5 stars

The week before my period I would wake at 3 and be furious about it. Not sad. Furious.

It is a nightly thing now, hot, same mug, and the fury has gone somewhere. I am not claiming it fixed my cycle. I am claiming I sleep through it.

Megan D., Influencer

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